Make

Make (formerly Integromat) is the automation platform we reach for when a workflow outgrows straight-line 'trigger, then action' logic. Its visual scenario builder shows data flowing between modules on a canvas, with routers, iterators, aggregators and error handlers as first-class citizens. For genuinely complex automations — multi-branch logic, array handling, API calls with pagination — it is significantly more capable than Zapier.

Image: Make.

The pricing model is usage-based and markedly cheaper than Zapier at volume: each module execution consumes one credit (Make renamed 'operations' to 'credits' in its current pricing — same mechanics), and even the free tier's 1,000 credits per month permit meaningful experimentation. The corollary is that a badly designed scenario can burn credits quickly, so efficiency matters in scenario design.

The honest trade-off is learning curve. Non-technical users find Make's canvas, data structures and error handling noticeably harder than Zapier's linear editor. Our rule of thumb with clients: if the team has one person comfortable thinking in data structures, choose Make; if not, Zapier's simplicity is worth its premium. Make's AI capabilities centre on orchestration — native modules for OpenAI, Anthropic and other AI services make it a strong backbone for AI-in-the-loop workflows.

Full hands-on testing of Make's newer AI agent features is in progress; this profile reflects documented capabilities and our extensive scenario-building experience on Core and Pro plans.

What reviewers say

Make's reviewers all reach the same trade-off: more control and lower cost than Zapier, in exchange for a steeper climb.

• The Digital Project Manager rates Make 4.7/5 and recommends it over Zapier when you need more control over automation logic, saying it "gives you that depth without the enterprise pricing", while noting new users face a learning curve. (The Digital Project Manager, Aug 2026)
• Cloudwards' Make-versus-Zapier comparison declines to name a single winner: Make wins on affordability and its visual, mind-map style canvas, Zapier on the number of integrations and straightforward set-up. (Cloudwards, Sep 2026)
• Capterra users rate it 4.8/5 (409 reviews, Sep 2026), praising the breadth of app connections and the visual builder, and citing unfamiliar terminology, a steep learning curve for advanced features and occasional integration reliability problems. (Capterra, Sep 2026)

Consensus: the value and power case is undisputed across the three sources; the open question is how much training a non-technical team needs, and none of the sources treat Make as a first automation tool for beginners.